Privacy Policy

Since Orthodontics High Design Srl, VAT IT02227461205, determines the means and purposes of the processing of personal data involved in the use of this Website, it is the Data Controller.

You can contact the Data Controller by sending a communication to the following addresses:

 

• by mail: Orthodontics High Design Srl, Via Titta Ruffo, n.6, 40141, Bologna (Italy);

• e-mail: privacy@orthodonticshd.com;

• PEC: ohd@pec.it.

Orthodontics High Design Srl will collect the information directly provided by you:

• when you access and browse the site;
• when you send questions or requests through the dedicated sections or contacts;
• when you ask for assistance on our products and/or services;
• when you register on the Site;
• when you use the services (e.g. wishlist);
• when you make a purchase on the e-commerce platform;
• if you subscribe to the newsletter service.

When you browse, you use the services or make purchases on the Orthodontics High Design Srl website, the following types of data may be processed:

 

 

a) Navigation data

 

Some personal data whose transmission is implicit in the navigation of the websites, including but not limited to data traffic and regarding location, weblog, and other communication data for any billing purposes or regarding the resources you access through the device, are acquired by the computer systems that allow their correct functioning. Even if this information is not collected to be associated with identified interested parties, it could allow users to be identified – by their very nature and through processing and association with data held by third parties. For example, these include the IP addresses or domain names of the computers used by users who connect to the Site, the unique addresses of the resources requested, the time of the request, the method used to submit the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response given by the server and other parameters relating to the operating system and browser used.

 

• Purpose of the processing : to allow you to use the Website safely and properly;

• Legal basis of the processing : the legitimate interest of Orthodontics High Design Srl in the correct functioning of the Website and in the safety of navigation, regularly balanced with the rights of the interested party (Article 6, paragraph 1, letter f, GDPR).

 

 

 

b) Request for information through the dedicated sections

 

You can contact us through the contact form or by using the contact details indicated on the site to request information or assistance, also regarding individual products available on the Site; this involves the subsequent acquisition of the data you communicated to us (name, surname, e-mail address and the information contained in the communication) and, obviously, implies that you allow us to send you any reply communications by using the contact details you provided to us at the time of the request.

 

• Purpose of the processing : ensure adequate support in relation to your needs and respond to your requests;

• Legal basis of the processing : the provision of the service you have requested (Article 6, paragraph 1, letter b, GDPR).

c) Registration and access to the personal account

 

You can create a personal account by filling in the form on the appropriate page on the Site.

For registration and access to the reserved area, the user’s personal data and/or those that identify him (name and surname) are collected. You can also optionally provide us with any other data requested. The password will be automatically generated and sent by e-mail when creating the account and must be freely modified by the user, by following the security features set by the Owner (for example, number and type of usable characters).

When you have created your personal account, your page will store information relating to your identification and contact data, your orders and purchases (including payment methods and delivery or billing addresses), as you provide us with them to use of our services and purchase our products. You will always be able to manage your personal information and your history, directly from your account or by making a specific request. You will also have the option of cancelling your account and all the data stored therein at any time: in this case, some data must still be kept by Orthodontics High Design Srl for the periods of time required by applicable law (for example, billing related to purchases made). The cancellation cannot be made if there are still unfulfilled orders: in this case, we will ask you to wait for the completion of the procedure to obtain the cancellation of the account.

After cancelling your account, only the data relating to the registration of your requests, registration, and cancellation, necessary to demonstrate the correct fulfilment by the Data Controller, will be kept by the Data Controller.

 

• Purpose of the treatment : to provide the service requested by the interested party and to take advantage of the functions and services reserved for holders of a personal account, including the possibility of making purchases, viewing the purchase history, saving delivery addresses and payment methods to be used for subsequent purchases ;

• Legal basis of the processing : to execute the contractual relationship which the interested party is part of (Article 6, paragraph 1, letter b GDPR ).

d) Purchase and shipment of products

 

It is possible to purchase the products available in the virtual catalogue on the Site: to access this function and complete the purchase procedure, you can first create a personal account or log in to your personal page, if you already have an account, or, if available, you can make the purchase in “guest” mode, providing us with the data necessary for payment, billing and shipping of the products.

Even if you already have a personal account on the Site, when you purchase products, we may need more information compared to those you used for the account (for example, payment method) or you may decide to enter some more information or change those previously saved in your account, for example by indicating a different shipping or billing address.

If you have already entered this information in your personal account, the data will be retrieved automatically when you log in, but you will always be able to change it. If you request the cancellation of your personal account, the data relating to the purchases made will be kept by the Data Controller for the time established by law, in particular in the tax and fiscal field.

Even if you purchase in “guest” mode, in relation to this service you will be able to receive communications via e-mail, concerning the purchase confirmation and the shipment of the products, as well as any interruption of the process (e.g. “abandoned cart”) or any problems (for example, in case of errors in the payment method). Furthermore, when you purchase products through the Site, some data (name, surname, shipping address) must be communicated to the courier appointed by the Data Controller to deliver the products.

• Pursued purpose: to make purchases of products through our e-commerce platform;
• Legal basis of the processing: the provision of the service you have requested and the execution of a contractual relationship which the interested party is part of (Article 6, paragraph 1, letter b GDPR).

 

e) Sending communications for marketing purposes in the context of legitimate interest and soft-spam

 

In some cases, we may use the e-mail address communicated by the user by using the site (for example, in the case of a personal account or the purchase of products or in the event of requests for specific products) to send some promotional communications, even without requesting prior consent to the user. This treatment will be carried out in compliance with the provisions of art. 6, letter. f), GDPR and art. 130, co. 4 of Legislative Decree 130/2003. In particular, users are informed of the processing activity through this information and they are always granted the right to oppose, easily and for free, to this processing: every communication sent by the Data Controller, in fact, contains the reference to this information and the indications on how to request the interruption of the treatment (through opt-out), by contacting the Data Controller or directly selecting the appropriate link made available at the bottom of each communication.

• Purpose of the treatment : to inform you about products similar to those of your previous purchase and of your possible interest;
• Legal basis of the processing : the regulatory provision pursuant to art. 130, paragraph 4, Legislative Decree 196/2003 which legitimizes the sending of communications regarding products or services similar to those already requested (Article 6, paragraph 1, letters c and f, GDPR).

 

f) Newsletters

 

The Orthodontics High Design Srl newsletter is sent via e-mail to those who explicitly request it, by filling in the appropriate form on the Site with their e-mail address and authorizing Orthodontics High Design Srl to process their personal data for the aforementioned purpose. The service is rendered exclusively upon explicit and unequivocal consent from the user (issued by selecting the appropriate box on the Site) and the provision of data is mandatory only for the purpose of receiving the newsletter and any refusal will make it impossible to use the service, without further consequences.

The newsletter service is provided through the MailUp platform, of the company Growens SpA, with registered office in Via Pola 9, 20124 Milan (Italy); for further information, please read the Privacy policy available here: https://www.mailup.it/informativa-privacy/ ; or contact them at dpo@mailup.com or privacy@mailup.com .

In any case, to no longer receive the newsletter, simply select the unsubscribe link at the end of each e-mail or send a specific request to the e-mail address privacy@orthodonticshd.com. The cancellation is managed in a partially automated way, so further newsletters could be received for a period following this request, in any case no later than 72 hours from the cancellation request, and whose sending was planned before the cancellation request was received.

 

• Purpose of the processing : to send to the interested party communications via e-mail relating to products and services of Orthodontics High Design Srl, news and updates on related topics, as well as offers and promotions reserved for subscribers to the service;

 

• Legal basis of the processing : the consent of the interested party (Article 6, paragraph 1, letter a, GDPR).

 

g) Cookies

 

What are? The term cookie indicates a small text file in which brief information relating to navigation on a particular website is stored, which will be installed on your device when you log in. Each cookie contains various data (e.g. the name of the server it comes from, a numeric identifier, etc.), it can remain in the system for the duration of a session (until the browser is closed) or for long periods and it can contain a unique identification code.

When you visit the site again, they will be forwarded to the site that generated them (first-party cookies).

Orthodontics High Design Srl intends to reassure you about the security of the cookies on its website: they do not damage your device in any way, but they will allow you to navigate faster, offering you a better experience.

What are they for? Cookies are used for various purposes depending on their type: some are strictly necessary for the correct functionality of a website (technical cookies), while others optimize its performance to offer a better user experience or allow acquiring statistics on the use of the Site, such as analytics cookies, or allow you to view personalized advertising, such as profiling cookies.

The Orthodontics High Design Srl website may use both cookies that do not require your consent for their installation (such as technical cookies), and cookies that require your prior consent to be used, unless they are anonymous (such as analytical cookies). This information is shown in the banner displayed at the opening of the Site and in the cookie settings panel always available on the Site.

In particular, we inform you that the following can be activated:

a) Technical cookies (which DO NOT require your consent):

These cookies are necessary for the site to function, and they allow you to access its functions (so-called navigation cookies) or to authenticate yourself in the session.

These include functional cookies, which allow user preferences and settings to be memorized, thus improving the browsing experience within the site.

To ensure their functionality, these cookies are not usually deleted when the browser is closed; however, they have a predefined duration (generally up to a maximum of 2 years) and after this period they are automatically deactivated. These cookies and data collected by them, will in no way be used for other purposes.

The installation of technical cookies automatically takes place, by following access to the site or to activate certain features (e.g. by selecting the “remember me” option).

The user can always decide to disable them at any time by changing the browser settings: in this case, however, some problems may be faced in visualizing the site.

Purpose pursued : to guarantee the correct functioning and safety of the site;

• Legal basis of the processing : the legitimate interest of Orthodontics High Design Srl in the correct functioning of the site and in the safety of navigation, regularly balanced with the rights of the interested party (Article 6, paragraph 1, letter f, GDPR).

b) Analytical cookies (which may NOT require your consent if anonymised)

These cookies keep track of the choices made on the site and data relating to users’ online browsing (for example, pages viewed, time spent on a page, etc.), to perform statistical analyses, usually in anonymous and aggregate form. If users are traceable and identifiable through these analyses, these tools can only be used with your consent.

When the following circumstances occur:

 

• the IP address has been duly anonymised;
• the information obtained with analytical cookies refer to a single IT resource (site, app, etc.) and are used in anonymous and aggregate form, only;
• the cookie provider does not combine the information with other processing and does not pass it on to third parties, 
• complete anonymisation of the data collected is guaranteed and the cookies falling into this category can also be activated without the need for consent from the user, precisely because the data processed cannot be connected to any identifiable user.

• Purpose pursued : to have statistics relating to user behaviour on the Site, based on aggregated and anonymised data.
• Legal basis of the processing : depending on the case:

– the legitimate interest of Orthodontics High Design Srl in optimizing the performance of the Site and improving the services provided through the Site, regularly balanced with the rights of the interested party (Article 6, paragraph 1, letter f, GDPR);

– the user’s consent (Article 6, paragraph 1, letter a, GDPR), freely given and revocable at any time, via the cookie banner or by following the instructions listed below and in the Cookie Policy available on this Site .

Disabling via browser

We point out that from the site http://www.youronlinechoices.com/it/ it is possible not only to acquire further information on cookies, but also to verify the installation of several cookies on your browser/device and, where supported, also to disable them.

Commonly used browsers (eg Internet Explorer, Firefox, Chrome, Safari) also accept cookies by default, but this setting can be changed by the user at any time. This applies to both PCs and mobile devices such as tablets and smartphones: it is a generally and widely supported function.

Therefore, cookies can easily be deactivated or disabled by accessing the options or preferences of the browser used and generally only third-party cookies can be blocked; in general, these options will have effect for that browser only and on that device, unless options to unify preferences on different devices are active. Specific instructions can be found on your browser’s options or help page. However, disabling technical cookies can affect the full and/or correct functioning of various sites, including this site.

As a rule, the browsers in use today:

• offer the “Do not track” option, which is supported by some (but not all) websites. In this way, some websites may no longer collect certain navigation data;
• offer the option of anonymous or incognito browsing: in this way no data will be collected in the browser and the browsing history will not be saved, but the browsing data will still be acquired by the manager of the website visited;
• allow you to delete stored cookies in whole or in part, but on a new visit to a website they are usually installed if this possibility is not blocked.

Here are the links to the support pages of the most popular browsers (with instructions on disabling cookies on these browsers):

• Firefox ( https://support.mozilla.org/en-US/kb/enhanced-tracking-protection-firefox-desktop );
• Microsoft Edge (https://support.microsoft.com/en-gb/windows/delete-and-manage-cookies-168dab11-0753-043d-7c16-ede5947fc64d  );
• Safari (iOS) ( https://support.apple.com/en-gb/HT201265 );

Chrome (desktop: https://support.google.com/chrome/answer/95647?hl=en ; Android and iOS https://support.google.com/chrome/answer/114662?hl=en-GB&visit_id=638062044556003672-2494356314&rd=1 ).

Finally, your personal data may also be used for the purpose of:

 

1. comply with legal obligations and requests from public or governmental authorities;
2. manage any complaints or disputes and therefore defend the rights of Orthodontics High Design Srl, both judicially and out-of-court.

In such cases, the legal bases of the processing will be:

• for point a), the fulfilment of a legal obligation;
• for point b), the legitimate interest of the Data Controller in the protection of his rights, provided that they are adequately balanced, from time to time, with the rights of the interested party.

In compliance with the purposes indicated in the previous section, the personnel of Orthodontics High Design Srl may be responsible for processing your data, to provide you with the services, information or support requested.

Therefore, the access to your personal data will be expressly authorized by the Data Controller, who, if necessary, may appoint the subjects to whom he addresses for the provision of services and for the activities within his competence as Data Processors pursuant to articles 28 and 29 of the GDPR.

In this regard, we specify that:

• the newsletter service is provided by Growens SpA, with registered office in Via Pola 9, 20124 Milan (Italy) via the MailUp platform;
• the site hosting service is provided by Serverplan srl Via G.Leopardi, 22 – 03043 Cassino (FR) Italy – REA 156549 – P.IVA 02495250603;
• the list of cookie suppliers is available in the Cookie Policy on the site.

We also remind you that the list of data processors is available at the Data Controller, from whom you can request it, by using the contact details listed above.

User data will in no case be disclosed to third parties except in the case in which the nature of the services rendered requires it, or in the case in which, by virtue of a legal obligation or in the presence of its legitimate interest, the Data Controller needs to communicate them to the competent judicial or supervisory authorities.

Your personal data will also be processed with the aid of electronic means for the time strictly necessary to achieve the intended purposes with the collection. 

Orthodontics High Design Srl will adopt the necessary technical and organizational measures to prevent the loss, illicit or incorrect use of the data, as well as to prevent any form of unauthorized access by third parties.

Therefore, Orthodontics High Design Srl will guarantee the security of your personal data, by limiting the number of subjects who will be allowed to access the servers or databases and by setting up protection systems aimed at avoiding the risk of cyber-attacks.

The data processed by Orthodontics High Design Srl are in servers located in Italy, provided by the company Serverplan srl.

At present, the cookies used are exclusively first-party. If third-party cookies are also used, we inform you that in this case personal data could also be transferred to servers located in the United States, considered by the European Supervisory Authorities as a country that does not offer guarantees of the same level as those provided by the GDPR for the protection of personal data. In these cases, therefore, the Data Controller will use these suppliers in compliance with the provisions of articles 45 and following of the GDPR. All necessary precautions will therefore be taken in order to guarantee the best possible protection of personal data by basing this transfer: a) on adequacy decisions of the recipient third countries expressed by the European Commission; b) on adequate guarantees expressed by the recipient third party pursuant to art. 46 of the Regulation; c) on the adoption of binding corporate rules, the so-called Corporate binding rules and, in particular, by preparing technical and IT security measures that protect personal data and the rights of data subjects in the best possible way, as required by the GDPR and European legislation .

Orthodontics High Design Srl will process your personal data for the time reasonably necessary to achieve the purposes listed above only, which can be examined in the section “ Which data will you process ? ” or for the terms established by sector legislation: for example, data relating to purchases made will be kept for the period established by tax and fiscal laws and indicatively for a period of 10 years. Furthermore:

– the data used to send the newsletter will be kept until your cancellation request;

– the data used for soft spam communications will be kept until your request for cancellation or for two years from the last time you expressed interest in Orthodontics High Design Srl (for example, by contacting us via the Site);

– for the cancellation terms of data processed through cookies you can find the information in our Cookie Policy.

At the end of the retention period, your personal data will be deleted or made irreversibly anonymous.

The Website may contain links from and to the websites of our partners, as well as advertisers and social networks. Please note that the Data Controller assumes no responsibility for the personal data that may be collected through these sites and the use of the related services and that, if the user follows a link to any of these websites, he is invited to consult the Privacy policy provided by each external subject with respect to the Website.

In relation to your personal data and in compliance with the provisions of the GDPR, Orthodontics High Design Srl informs you that you have the right to request:

• access to your data;
• the modification and correction of any errors in our databases relating to your data;
• the cancellation of your data if they are held in the absence of legal conditions;
• the limitation of the processing of your data;
• opposition to data processing;
• data portability.

Any models and more information are also available here: https://www.garanteprivacy.it/web/guest/home/docweb/-/docweb-display/docweb/1089924 .

 

The following table shows you in detail how to exercise your rights:

 

YOUR RIGHT	HOW CAN YOU EXERCISE IT?
Access	You can ask for: Ask for confirmation on any processing of your personal data; Obtain a copy of your data; Provide you with other information about your personal data that is not already available in this statement.
Correction	You can request the correction of inaccurate or incomplete personal data. Before proceeding with the correction, we will verify the accuracy of the data in our archives.
Cancellation/ Right to be forgotten	You can request the cancellation of your personal data, but only if : Their permanence is no longer necessary in relation to the purposes for which they were collected; You have withheld your consent previously provided (where the processing is based on consent); The processing has been carried out illegitimately; It is necessary to comply with a legal obligation which Orthodontics High Design Srl is subject to (in relation to an order from an Authority).
Limitation	You can ask to restrict your personal data, but only if: Their accuracy has already been disputed; They are no longer necessary for the purposes for which they were collected, but a legal dispute regarding their use is pending; However, by following your request for limitation, the use of your personal data is permitted when: However, your consent remains; It is necessary to exercise or resist a legal claim; To protect the rights of another natural or legal person involved in the processing .
Portability	You can request a copy of your personal data in a structured, readable, and commonly used format.
Opposition	You can oppose the processing of your personal data at any time when: the lawfulness basis of the processing is the legitimate interest of the Data Controller; personal data are processed for direct marketing purposes including profiling to the extent that it is connected to such direct marketing. When you oppose: to processing for direct marketing purposes, personal data will no longer be processed for these purposes; in case of legitimate interest of the Data Controller, the treatment will continue provided that he demonstrates the existence of legitimate binding reasons to proceed with the treatment which prevail over the interests, rights and freedom of the interested party or for the assessment, exercise or the defence of a right in court. It is possible to exercise the right to oppose also with automated means that use specific techniques, such as those made available on the site in the personal page and in e-mails (unsubscribe link).

Orthodontics High Design Srl guarantees that any request regarding your rights will be answered within thirty days of its receipt.

You have the right to submit a complaint to the Personal Data Protection Authority if you believe that the treatment carried out by Orthodontics High Design Srl does not comply with the provisions of European Regulation n. 679/2016 and national legislation.

In Italy, the competent authority is the Data Protection Authority personal, whose contact details are available at https://www.garanteprivacy.it/web/garante-privacy-en/home_en 

More information and the example document to be used for the complaint are available here: https://www.garanteprivacy.it/web/guest/home/docweb/-/docweb-display/docweb/4535524 .

Furthermore, if the prerequisites provided for by articles 78 and 79 of the GDPR, you have the right to bring an appeal at the competent jurisdictional authority.

The information that we are providing you now can be modified over time, when the processing activities change, the data collected or when legislative or regulatory changes occur, or on the occasion of technological evolutions. We therefore advise you to periodically consult this Privacy and cookie policy, which is always updated on this page.